Popularity may be fleeting when it comes to superlatives in high-school
yearbooks, but with vehicle sales, a popular model can have a lasting effect on
an automaker's bottom line. For the millions of car shoppers who visited
Edmunds.com last year, no other auto brand had more top-viewed vehicles than
Ford, as 10 of the automaker's models were recently honored in the inaugural
Most Popular on Edmunds.com Awards.
The 2014 Most
Popular on Edmunds.com Awards were determined by car-shopper consideration
during the 2013 calendar year -- in other words, the total number of unique monthly
visitors that each model attracted to its inventory and research pages on the
Edmunds.com desktop site. In addition to traditional brand favorites like the
Ford F-150 and Mustang, several of Ford's cars and SUVs also earned Most
Popular Awards by finishing in the top three of their respective segments,
including the recently redesigned Ford
Escape, Fiesta and Transit Connect van, as well as the Ford Expedition,
Explorer, Taurus and Focus.
"Ford's leadership
in the Most Popular Awards shows just how far the brand has come in building a well-rounded
lineup that not only appeals to American buyers with capable trucks and SUVs,
but also with compacts subcompacts and anything in between," said John
Melkonian, general manager of Stoneham Ford, a Massachusetts Ford dealer.
"A decade ago, the folks at Edmunds.com would have probably laughed if
someone told them that Ford would be a sales leader in the small-car segments,
but the automaker has been focused on developing the efficient-yet-responsive models
that modern drivers want. And that push for incredible fuel economy has even rubbed
off on its larger vehicles."
Ford's smaller cars
aren't just winning over visitors to Edmunds.com, but the site's staff as well.
Six of the automaker's subcompact, compact and midsize models were recently
named Top Rated Cars by the Edmunds Testing Team, standing out among the more
than 200 new vehicles that the auto researcher evaluates each year. After
showing off their skills on a standardized road-test loop and taking to the
Edmunds.com test track for controlled performance evaluations, the 2014 Ford
Fiesta, Fiesta ST, Focus, Focus ST, Fusion and Fusion Hybrid all received
"A" ratings when compared to competitors in the same price and size
segments.