Tuesday, May 6, 2014

Ford Wins Auto-Brand Popularity Contest at Edmunds.com

Popularity may be fleeting when it comes to superlatives in high-school yearbooks, but with vehicle sales, a popular model can have a lasting effect on an automaker's bottom line. For the millions of car shoppers who visited Edmunds.com last year, no other auto brand had more top-viewed vehicles than Ford, as 10 of the automaker's models were recently honored in the inaugural Most Popular on Edmunds.com Awards.

The 2014 Most Popular on Edmunds.com Awards were determined by car-shopper consideration during the 2013 calendar year -- in other words, the total number of unique monthly visitors that each model attracted to its inventory and research pages on the Edmunds.com desktop site. In addition to traditional brand favorites like the Ford F-150 and Mustang, several of Ford's cars and SUVs also earned Most Popular Awards by finishing in the top three of their respective segments, including the recently redesigned Ford Escape, Fiesta and Transit Connect van, as well as the Ford Expedition, Explorer, Taurus and Focus.

"Ford's leadership in the Most Popular Awards shows just how far the brand has come in building a well-rounded lineup that not only appeals to American buyers with capable trucks and SUVs, but also with compacts subcompacts and anything in between," said John Melkonian, general manager of Stoneham Ford, a Massachusetts Ford dealer. "A decade ago, the folks at Edmunds.com would have probably laughed if someone told them that Ford would be a sales leader in the small-car segments, but the automaker has been focused on developing the efficient-yet-responsive models that modern drivers want. And that push for incredible fuel economy has even rubbed off on its larger vehicles."

Ford's smaller cars aren't just winning over visitors to Edmunds.com, but the site's staff as well. Six of the automaker's subcompact, compact and midsize models were recently named Top Rated Cars by the Edmunds Testing Team, standing out among the more than 200 new vehicles that the auto researcher evaluates each year. After showing off their skills on a standardized road-test loop and taking to the Edmunds.com test track for controlled performance evaluations, the 2014 Ford Fiesta, Fiesta ST, Focus, Focus ST, Fusion and Fusion Hybrid all received "A" ratings when compared to competitors in the same price and size segments.